TikTok Making Every Second Count  Highly popular, 15-second video app TikTok has shaken up social media. In just two years, it has become a global, cultural force that rivals Netflix, YouTube, Snapchat and Facebook with more than 1 billion downloads in 150 global markets and 75 languages.   TikTok turned to Allison+Partners to raise positive awareness in Singapore and manage the b...

Powering the Future of Fitness in APAC    ClassPass dominates the U.S. fitness market as the leading membership to the world’s largest fitness network. However, it faced enormous pressure from investors to expand to 20 new countries in record time and with minimal resources starting with Asia-Pacific (APAC) and Singapore.  The U.S.-based client needed a strong integrated communication...

UNVEILING THE FUTURE OF TRAVEL DURING UNPRECEDENTED TIMES WITH BOOKING.COM  Of all the aspects of modern life impacted by COVID-19, travel stands out as one that has been permanently changed.   With a mission to make it easier for everyone to experience the world, digital travel leader Booking.com conducted an unprecedented and extensive study on the future of travel. This study gathered data from more than 20,000 ...

International Copper Alliance: Enhancing Partnerships The International Copper Alliance (ICA) catalyzes the industry to develop copper markets and contribute to global sustainable development goals. Allison+Partners executed a visibility campaign targeting consumers and home appliance manufacturers to promote the role of copper in addressing some of society’s greatest energy, environmental and health challenges. Traditional media was extended through the developm...

Genetron Health: Advancing Thought Leadership in Precision Medicine Genetron Health, the leader in precision medicine and molecular cancer diagnosis and therapeutics, engaged Allison+Partners to increase recognition of its contributions in the field among medical professionals and the public. Leveraging the Precision Medicine Forum, we developed a WeChat influencer strategy to feature Genetron’s diagnostic procedure and developed content to explain the role of neurosu...

Textron Aviation: Aligning Capabilities and Government Policy to Achieve Media Impact Textron Aviation (TA) produces more than fifty percent of all general aircrafts flying today. Given its position as an aviation authority, TA sought to demonstrate how the industry would contribute to China’s ambitions for regional integration and economic development under its "One Belt, One Road" initiative. Allison+Partners developed “The Sky Above One Belt, One Road,&rdquo...

GIEF: Creating a Space to Innovate in Chengdu To maximize the opportunity for tech entrepreneurs, investors and business leaders to communicate and facilitate business cooperation, the Chengdu Municipal Government teamed with Allison+Partners to create the International Innovation Space at the 2016 China Chengdu Global Innovation and Entrepreneur Fair. Leading the planning, exhibition and media strategy for this unique networking space, Allison+Partners created what is now a permane...

UCM: Helping Establish an Excellent Health Care Option for Chinese Patients The University of Chicago Medicine (UCM), one of the nation’s leading academic medical institutions, has been at the forefront of medical care since 1927. In recent years, it launched the green channel program, customized for Chinese patients, with the goal of helping them receive world-class treatment. Allison+Partners was engaged to increase awareness among Chinese patients and establish UCM as ...

Envision: Brand Building for an Energy Internet Leader Envision, a global player in smart energy technology, sought to promote its thought leadership in the burgeoning Energy Internet (EI) arena, and to reach new markets with its solar and wind power technologies. Allison+Partners developed a content framework for translating Envision’s abstract energy tech theory into tangible concepts for media, securing meetings for Envision CEO, Zhang Lei, with economic influencer...

Executive MBA Council: Establishing Thought Leadership  When the global governing body for Executive MBA programs, the Executive MBA Council (EMBAC), brought its annual conference to Singapore, the association enlisted the help of Allison+Partners to drive media awareness and engagement during the month of the conference. The annual EMBAC conference in Singapore was the first of its kind to be held in Asia. Our team drove publicity efforts in the region, resulting in print...

Bosch: Solidifying a Market-Leading Position Bosch, a leading household appliances brand, enlisted Allison+Partners to solidify its market leadership position in Singapore with the goal of capturing a larger slice of the growing and ever-evolving homeowners market. Our program included a mix of product launches, chef/brand partnerships, baking demonstrations and experiential product testing. To convey key messages to the target audiences, we capitalized on local consumer trends...

BreadTalk: Rebuilding a Brand Image and Restoring Consumer Confidence  BreadTalk engaged Allison+Partners to provide public relations support for the launch of their first global store concept in Singapore. The aim was to drive maximum awareness for the launch, while intricately navigating public sensitivities the brand was encountering during this period. After recently losing consumer confidence due to an incident with BreadTalk’s soya bean milk bottling and China'...