Healthcare Leadership Council: Creating and Sustaining a Leadership Position in the Health Care Industry The Healthcare Leadership Council (HLC), a coalition of executives from within American health care, is the exclusive forum for the nation’s healthcare leaders to jointly develop policies, plans, and programs. Operating on the principle that “all politics are local,” Allison+Partners works with HLC members and allies to localize, personalize and powerfully ...

Energy Upgrade California: Educating Californians About Energy Efficiency and Conservation Allison+Partners was selected to lead earned and social media relations for Energy Upgrade California, the state’s flagship public education campaign urging energy efficiency and conservation. The team’s challenge was to elevate awareness of energy issues among California’s residents and small businesses statewide, position Energy Upgrade California as a resource for ene...

MARTA: Educating the Community to Expand Atlanta's Transit System In the midst of a tough legislative session and facing opposition toward its bill calling for a half penny tax that would expand Atlanta's transit system, MARTA turned to Allison+Partners in the final 90-day campaign window to help drum up greater support from the local communities it serves. The team understood that this battle would not be won through media hits in local, mainstream news outlets. Inste...

Madison Development: Gaining Neighborhood Support for a Controversial Re-development Real estate developer Madison Development (MDG) had plans to re-develop two blocks of historical brick buildings that housed local retail shops and a beloved coffeehouse. The neighborhood had seen significant development in the past few years, and was strongly opposed to losing more of its local character. In order to receive the necessary city approvals, MDG needed support from the community.