Powering the Future of Fitness in APAC    ClassPass dominates the U.S. fitness market as the leading membership to the world’s largest fitness network. However, it faced enormous pressure from investors to expand to 20 new countries in record time and with minimal resources starting with Asia-Pacific (APAC) and Singapore.  The U.S.-based client needed a strong integrated communication...

Seventh Generation Creates a New Media Moment: The State of the Union As agency of record for leading green household and personal care products company Seventh Generation, Allison+Partners has helped the brand create movements and drive consumer change through its evolution from an independent green products pioneer to one of the leading authorities in green products and an advocate for climate justice. Over the last two years, the focus has been on helping ...

In 2018, Kimpton Hotels & Restaurants launched its first ever ad campaign, titled “Stay Human.” The campaign was meant to highlight Kimpton’s award-winning culture of heartfelt care and humanity, and the idea that it is real people who make Kimpton unique. Our agency was tasked with bringing the spirit of the ad campaign to life for Kimpton’s guests—including individuals, couples and families—...

UNVEILING THE FUTURE OF TRAVEL DURING UNPRECEDENTED TIMES WITH BOOKING.COM  Of all the aspects of modern life impacted by COVID-19, travel stands out as one that has been permanently changed.   With a mission to make it easier for everyone to experience the world, digital travel leader Booking.com conducted an unprecedented and extensive study on the future of travel. This study gathered data from more than 20,000 ...

Moe's Southwest Grill: Moe's Rubs Salsa in Chipotle's WoundsOn February 8, 2016, Chipotle closed restaurants nationwide for a company-wide food safety meeting. Moe’s seized the opportunity to tap into the Chipotle customer base and drive coverage and awareness for the brand on this day by offering “rebound” BOGO burritos to hungry consumers.  To kick it off, the brand placed a full page ad in USA Today, touting that Moe’s was OPEN for busine...

International Copper Alliance: Enhancing Partnerships The International Copper Alliance (ICA) catalyzes the industry to develop copper markets and contribute to global sustainable development goals. Allison+Partners executed a visibility campaign targeting consumers and home appliance manufacturers to promote the role of copper in addressing some of society’s greatest energy, environmental and health challenges. Traditional media was extended through the developm...

Great Wolf Lodge: Making a Splash in CaliforniaGreat Wolf Resorts is North America’s largest family of indoor waterparks. With most of its locations throughout the Midwest and East Coast, the company prepared to open its first property in California. Allison+Partners was engaged to develop a public relations campaign that would make a splash to launch the new property and introduce people to the brand. The task was not without challenges. First, the concept of an i...

Seventh Generation: Changing the Perception of CleanAs part of its 2016 “Come Clean” brand campaign, household and personal care products company Seventh Generation worked with actress, SNL star and mom, Maya Rudolph, to sing the “vajingle” (a vagina jingle) – a catchy little ditty about why women should be concerned with what’s in their feminine care products and what they could do about it. With PR, media and advertising agencies working...

Kampgrounds of America: What's Behind the Yellow Sign? Reintroducing an Iconic American Travel Brand For more than 50 years, families have hit the road in search of adventure and relied upon Kampgrounds of America (KOA) to provide them with rest, relaxation and a place to create lasting vacation memories. However, research revealed that outdated consumer perceptions were preventing the brand from reaching potential campers. KOA engaged Allison+Partners to reintroduce the brand to N...

RetailMeNot: Creating Awareness for the Brand in Germany RetailMeNot is a leading coupon site that provides shoppers worldwide with coupon codes, exclusive offers and cashback deals from their favorite brands and retailers. The U.S. company was entering Germany, and tapped Allison+Partners to help with their launch to achieve visibility in an already crowded German couponing market. We leveraged RetailMeNot’s success in the U.S. to position the brand as a new and...

Bosch: Solidifying a Market-Leading Position Bosch, a leading household appliances brand, enlisted Allison+Partners to solidify its market leadership position in Singapore with the goal of capturing a larger slice of the growing and ever-evolving homeowners market. Our program included a mix of product launches, chef/brand partnerships, baking demonstrations and experiential product testing. To convey key messages to the target audiences, we capitalized on local consumer trends...

Gogo SqueeZ: Developing the Right Cause Partnership GoGo squeeZ, the makers of fruit applesauce in a pouch, are committed to healthy nutrition for kids. The company wanted to make a difference in the communities in which they work and where they sell their products. Allison+Partners implemented its proprietary Corporate Socialanthropy ™ process, auditing both executives and employees throughout the company. This culminated with evaluating numerous nonpr...

Who better to promote the innovative Roomba vacuum than mom bloggers and their audience? We identified Jordan Ferney of Oh Happy Day as the ideal voice to integrate the product’s sleek, modern performance with a creative mom’s overscheduled day. The post garnered over 1,000 comments, and the Roomba giveaway on Facebook drove the highest participation Ferney's blog had ever seen.

Everyone screams for ice cream, but what about soft-serve fruit? Our Research + Insights team defined the American frozen treat marketplace, from classic churn to frozen novelties, to help Chloe’s plan an engaging consumer campaign that took trends, preferences and purchasing patterns into account.

The Washington Beer Commission turned to our team to develop a strategic communications plan, branding and website design to enhance the awareness and reputation of Washington craft beer. A new website was developed and a suite of logos were created to brand their prominent beer festivals.

Progressive utilizes the Marketing Innovation Team to measure outcomes, uncover strategic opportunities and map future efforts through a robust and thoughtful metrics program. By compiling and reviewing outcomes from Progressive and key competitors, the report and strategic analysis helps the company remain a leader in the competitive insurance industry.

Best Western: Crafting Branded Editorial for the World’s Largest Hotel Company Best Western tasked Allison+Partners with breathing new life into their travel blog, You Must Be Trippin’. We became the editor, content coordinator and audience developer of the blog at large, while collaborating with Best Western’s digital agency, third party influencers and executives to realize their goals. We began with a thorough SEO audit aimed at determining which consumer tre...

To kick off their #CutYourBill event in New York City, Sprint asked Allison+Partners to coordinate a number of paid announcements from social media influencers. Immediately following the event, our team amplified the content with a huge wave of paid social media integrations that saturated Twitter with the news.

BreadTalk: Rebuilding a Brand Image and Restoring Consumer Confidence  BreadTalk engaged Allison+Partners to provide public relations support for the launch of their first global store concept in Singapore. The aim was to drive maximum awareness for the launch, while intricately navigating public sensitivities the brand was encountering during this period. After recently losing consumer confidence due to an incident with BreadTalk’s soya bean milk bottling and China'...