Building Your Best Team: Three Benefits of Bringing Outside Expertise to Healthcare
As recently as five years ago, healthcare PR sat squarely in its own corner – siloed by the technical nature of the work and niche knowledge required to effectively support clients. But as marketing and communications have rapidly evolved in the digital era and consumer, tech and health industries have converged, so has our industry approach to communications. The ongoing need to deliver fresh thinking and a unique perspective to differentiate our clients in the crowded healthcare industry is more important than ever, requiring both creativity and outside-industry expertise.