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Client News

Client News

FIFA 2023: How brands are kicking off the Women's World Cup

Budweiser will also ship crates of beer to countries participating in the world cup, hosting a celebration for the winning team, where it will unveil the final “The World is Yours to Take” film, complete with highlights from the winning team’s most iconic moments throughout the tournament. Allison + Partners is supporting PR.

5 minute read
Client News

List of 100 shows that sectors from fintech to renewable energy to healthcare managed to develop their businesses while much of the world shut down

After a recent period in which capital flows to emerging markets have slowed and start-up companies have been rattled by the collapse of Silicon Valley Bank, the FT/Statista 2023 annual ranking of Africa’s fastest-growing companies (below) casts its gaze back to encapsulate a time of corporate dynamism at what was the height of the pandemic.

5 minute read
Client News

How Budweiser marketed its way out of the ‘awkward’ World Cup beer ban

When Budweiser learned on November 18 (just 48 hours before kick-off) that, despite earlier assurances, the Qatari government would be banning alcohol sales at 2022 World Cup stadiums, the $75m Fifa sponsor was understandably taken aback. “I thought it was a joke,” says Richard Oppy, the vice-president of brands at owner Anheuser-Busch InBev. It wasn’t.

5 minute read

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