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opinion

Reconciling ESG: Rhetoric v. Reality, and the Business Imperative

Despite Americans’ overwhelming support of environmental, social and governance topics, ESG has come under fire in recent years. As anti-ESG rhetoric continues to bleed into legislation and media conversations, many companies and communicators now contemplate their next steps around ESG communications.  

7 minute read
opinion

Navigating crisis communications in the wake of the SVB crash: A guide for African tech startups

A month ago Silicon Valley Bank (SVB) became the second-largest bank failure in American history and it sent shockwaves throughout the global tech ecosystem, with African tech startups facing significant repercussions. The collapse of SVB yet again highlights the importance of having an effective, up-to-date and easy-to-mobilise crisis communications strategy and plan in place. 

5 minute read
opinion

The Golden Age of Proptech is Upon Us

Over the past few years, there have been more than a few topics du jour within the real estate industry. Among the top three is proptech, along with the long-term outlook for commercial office space and everyone’s favorite semi-definable acronym ESG (more on that later). Also known as property technology for those not attuned with the lingo of the built environment, proptech is one of the industry's fastest growing trends.  

5 minute read
opinion

5th anniversary of A+P in Australia: Reflection

One of the most interesting aspects of PR is its potential is pretty much limitless. What PR is continues to evolve, as does what it means for brands. And that’s been an interesting thing to witness, particularly throughout the COVID-19 pandemic. What’s been encouraging to see over the years is how clients have continued to invest in – and prioritise – PR. 

3 minute read
Agency News

The PR Power List 2023

We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins.  Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.

5 minute read
Agency News

Allison+Partners boosts data offerings with partnerships, hires

The agency has created one centralized unit for its research and analytics efforts, called the performance and intelligence group. The group, led by one of the agency's partners, Brent Diggins, will offer cross-channel analytics and insights, data science, measurement and research.

5 minute read
opinion

Why Real Estate Investors Should Not be Worried

While the often-used expression of “buy low, sell high” is still the best bet for investors of any type in any field, commercial real estate investors, especially those in the multifamily sector, don’t need to be as laser-focused on this storied adage.

6 minute read

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