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Bylines + Panel Discussions

Byline

+ Panel Discussions

PODCASTS

PURPOSE 360: Purpose Under Pressure

What is the solution to the Great Resignation? Ultimately, the companies that “win” with purpose will be those that leverage their “why” to inspire, engage, and protect their most powerful asset: their employees. 

This week’s episode dives into the research and the solution with host Carol Cone, Wendy Salomon of The Harris Poll, and Whitney Dailey of Allison+Partners.

PR’s Top Pros Talk… Redesigning Brand Communication

Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.

The Future Of Health: 'Our Storytelling Creates A Bridge Of Empathy'

#MentalHealth4All + American Foundation For Suicide Prevention

Lisa Rosenberg on Marketing Matters

Lisa Rosenberg, President of Consumer Brands at global communications agency Allison+Partners, speaks with Marketing Matters hosts Barbara Kahn and Americus Reed on SiriusXM 132.

Bylines

Points of view from Allison+Partners’ experts featured in industry leading publications.

Point of View

Leadership Beyond Disruption: The Now Normal
By: Matthew Della Croce for PRWeek

Point of View

Higher Ed Has a Credibility Problem. Here’s How Leaders Can Fix It.
By: Scott Pansky for Inside Higher Ed

Point of View

Four Ways For Brands to Succeed After COVID-19
By: Brent Diggins for PRWeek

Point of View

Looking Ahead: The Agency of the Future
By: Scott Allison + Andy Hardie Brown for PRWeek

Point of View

Who’s in Control? The Marketer, the Agency… or the Consumer?
By: Paul Mottram for Campaign Magazine

Point of View

China: Dealing with the Rising Cost of Influence
By: David Wolf for Campaign Magazine

Point of View

Navigating Influence in a Post-Truth World
By: Jim Selman for Campaign Magazine

Panel Discussions

Video recaps of our panel discussions at recent industry events.

PR with Purpose 3P Career Tour Webinar

How can brands stand up for causes or support change?  This Broom Center x PRSSA 3P Career Tour on Dec. 8, 2020 digs in to discuss. It has been called everything from corporate social responsibility, advocacy, cause marketing to social impact. Whatever the name, the strategy is the same: embrace purpose.


CES 2021. Reimagine, Not Replace

The world’s largest tradeshow, which brings 175,000 people to Las Vegas every year, will be fully virtual for the first time. For brands “exhibiting,” the implications of CES’ move run far and wide. In this webinar, you'll hear from senior A+P leaders who have been helping global brands pivot since March. On Oct. 14th our seasoned CES pros shared insights and best practices to maximize your investments in 2021.

PRWeek Webcast: The Six Stages of Leadership During an Unprecedented Crisis

Disruption comes with the territory when you’re in business. Smart organizations and their executives understand the importance of crisis preparedness and have plans ready when the situation arises. In this PRWeek webcast, sponsored by Allison+Partners, industry leaders help redefine what it means to support a brand or client – today and in the near future. Scott Allison, alongside clients Qualcomm and Seventh Generation, provide counsel on the best ways to maintain business continuity – a necessary focus – during this period.

The Fake News “Infodemic” - How brands can do better

This event delves into the nature and types of #fakenews in the current context of #COVID19, and what this means for companies as they operate in the digital new normal of the foreseeable future. The event also examines initiatives that are being undertaken in the PR and communications industries to tackle fake news, and look at what companies in #Singapore are doing to protect their brands from fake news and misinformation.

#BackToTheFuture

While COVID-19 has changed our lives outside the home, it has also changed habits inside the home as well. With restaurants closed or take-out early, grocery stores perilous, and boredom at an all-time high, food and drink became a bigger focus than ever. Join our North American President Anne Colaiacovo as she discusses the many ways in which our consumption habits have changed during and post quarantine, the role food plays in creating space for levity in difficult times, and how its role as an “essential” business item is causing the industry to rethink how it serves customers and community. 

Broom Center x PRSSA 3P Webinar on May 20, 2020

Crack the code on how to stand out with Allison+Partners co-founder Scott Pansky as he moderates a panel of public relations professionals representing the biggest brands in America.